I’m Shai.
I operate at the intersection of product strategy and human behavior to drive impact.
The best products solve the right problem, feel effortless, and serve both the user and the business.
Notable Work
Led the end-to-end strategic redesign of the Recovery Worldwide multi-site ecosystem. By architecting a unified navigation framework across three core digital properties, I reduced user friction and optimized the conversion funnel to drive measurable growth.
Recovery Worldwide’s Digital Properties:
AddictionCenter.com
AlcoholHelp.com
RehabSpot.com
The Problem:
A key property within the multi-brand portfolio utilized a flat architecture that buried decision-making data, resulting in a 15.45% bounce rate.
The Scaled Result:
Following a 7.6% relative decrease in bounce rate and 64% growth in key page impressions on the initial property, I adapted this successful strategy to optimize another distinct property within the platform.
The Logic:
I re-engineered the structural flow to align with user intent: Promoted high-intent conversion triggers to the hero position for immediate user satisfaction and grouped secondary data into modular sections to reduce cognitive load.
Brand Identiy Strategy | Logo Design | Visual Language | Custom Iconography | Information Architecture | Conversion Rate Optimization (CRO) Design | Heuristic Evaluation | High-Fidelity UI Design | User-Centric & Growth-Focused Design | Complex User Journey Mapping | Usability Testing | Quality Assurance | A/B Testing Support | AI-Augmented Workflow
